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Camel is one of the world's most popular cigarette brands known for its smoothness, unique flavor and original blends. The brand was first introduced in 1913 and from the mid-1920-s to the mid-1930s was the most popular brand in the market of cigarettes and other tobacco products. R.J. Reynolds Tobacco Company was the first one to introduce packaged cigarettes - before that people would roll their own and no one could think this idea would sink in. In some people Camel cigarettes are still associated with Joe Camel - a cartoon character than appeared in Camel advertising campaigns and at some point was more popular with kids and recognizable for them than Mickey Mouse and other characters of fairy tales. The company later agreed to get rid of the imagery after several anti-tobacco lawsuits. Another interesting strategy that was used to promote the cigarettes was driving a circus camel through towns distributing free cigarettes and using a slogan "I'd walk a mile for Camel". Camel cigarettes contain a blend of Virginia and Turkish tobacco and were originally developed to contrast other brands that at that time were quite harsh-tasting. Besides producing cigarettes, in Europe this company is also known to sell rolling papers and tobacco to make your own cigarettes. Turkish Silver is one of the recently introduced innovations of the company (appeared in 2005). This is a light version of one of Camel's blends - Turkish Gold with new color and design of the filter. The innovation is that the text written on the cigarette paper is clearly visible on the ashes once the cigarette is burned. According to the company, "Camel, a premium blend of the finest quality tobaccos, provides genuine smoking pleasure", and this message is very hard to disagree with. Camel cigarettes come in standard varieties - with additives (Camel Filters, Camel Lights, Camel Menthol, Camel Menthol Lights, Camel No. 9, Camel No. 9 Menthe, Camel Regular, Camel Special Lights, Camel Signature Infused, Camel Signature Robust, Camel Signature Frost, Camel Signature Mellow, Camel Turkish Gold, Camel Wides Menthol Lights, Camel Turkish Jade, Camel Ultra Lights, Camel Wides, Camel Wides Lights, Camel Wides Menthol, Camel Turkish Royal and Camel Turkish Silver) and without additives - Camel Natural Flavor, Camel Natural Flavor Lights and Camel Natural Flavor Ultra Lights.